Organic Boxes are Cheaper
Riverford Organics, which delivers 40,000 boxes around England every week, compares its produce monthly against its equivalents in Sainsbury’s, Tesco and Waitrose. Riverford claim that their organic boxes turn out to be at least 20 per cent cheaper. So I did a spot check and that week the Riverford’s large organic eggs were costing £2.05 for half a dozen whereas in Tesco they were £2.13 and in up market Waitrose £2.24. Riverford’s sales overall are on the increase despise the recession.
Supermarkets now sell more than 70 per cent of organic produce in the UK — but, having done well in the organic boom, they are now bearing the brunt of the decline. According to Soil Association surveys, it is “barcode” sales of organic that are falling. Farmers’ markets, farm shops and box schemes are still all doing OK.
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